Building on a strong tradition in Denmark for design and innovation, we aim to be part of the shift towards a more sustainable fashion industry – providing better fitting pieces that you keep for years. Production is started when there is a need, to avoid large inventories and discarded items at the end of a season. We believe that all the garments you simply don’t buy and throw away anymore, are a significant step on that journey. 

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We are not too concerned with short-lived trends and coming up with new collections every quarter. Instead we strive for timeless pieces which suits and supports an adult, female body - in the many different situations modern business women find themselves.

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Our styles are designed for movement because we know you need to run through the airport, jump in a car, sit many hours at meeting tables or stretch your arms during that presentation.

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Thanks to our fitting algorithm and fully digital patterns, we are able to deliver tailor-made garments at affordable prices, so you can focus on delivering value to the world.